STRATEGY CONSULTING

"It is not the strongest species that survives. Nor the smartest. But the one that is most responsive to change."

Charles Darwin

Adapt your strategy!

In the face of disruptive market changes, it's essential to step back and make the right choices for your business.

Our world is evolving faster and faster, so it is essential to adapt to the different changes to ensure the sustainability of your business. Thanks to my skills and my eclectic experiences, I can advise you by taking into account the whole of your business.
The most common questions in the elaboration of the strategy:

  • What positioning to adopt?
  • How to attract new customers?
  • What pricing policies to adopt?
  • What are the risks and their impacts?
  • How to harmonize my practices?
  • How to deal with inflation?
  • How to better segment our market and our offer?
  • How much leeway should I have with my prices?

 

I will answer all these questions during my intervention. You can contact me via the form.

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Strategy is the art of coordinating a set of decisions directed towards the same objective.

It is based on effective models and recognized methods. Technically speaking, it is about anticipating the market and adapting its mix from data available at the given time T. This is why it is recommended to have a holistic vision and to use a professional with a follow-up.

HOW DOES HOLISTRAT SUPPORT WORK?

The audit

First, we discuss your problems and your objectives. This allows me to know you and your company better in order to propose the most suitable solution, taking into account your current tools and solutions. We will define the loss of turnover, its origin, the people involved and any other details that will allow us to make a complete analysis. This is also one of the most complex and delicate questions. Indeed, to be wrong on its prices can be very expensive! (under profit, loss of customers, missed sales, brand image...), it is important to identify the issues.

The analysis

The analysis of your business allows you to define your performance, your strengths and weaknesses. I use recognized matrices such as BCG, swot or Pestel which are very useful at the time of the diagnosis, nevertheless they remain limited and the opinion of an expert is essential to supplement them. It is thanks to your data and our collaboration that the analysis can be efficient. Thanks to an overall vision of the macro and micro economic environment, I will be able to determine the best strategies to adopt according to the defined objectives.

Anticipation

Anticipation is the best weapon to adapt to market changes. I pay particular attention to the price dimension which is my core business. I add to this approach a critical eye: taking into account the probable risks of the project. It is a complementary analysis to the opportunities and threats of the market. We evaluate each risk by its impact and its probability. In this way, you can anticipate risks before they occur and get a head start on your competitors. By taking into account market changes, you will be able to adapt to fluctuations and apply the right price for your customers. With this approach, you can maintain your margins and volumes, or adjust your focus. This anticipation of risks allows you to limit their impact and to increase the reactivity of your decision making.

Support

We are no longer evolving in a local and restricted environment, but in a globalized world that offers billions of opportunities. The mutualization of purchases amplifies the circulation of data. This makes price management, negotiations and anticipating your decisions more complex. That's why calling on an expert service provider to implement a pricing strategy is essential. A Pricing Consultant is an expert in this field and will be able to guide you towards the best decisions in a complex and changing environment.

THE HUMAN ASPECTS

During my intervention, in addition to the decision making support, the project management requires a human dimension, since it influences your whole team. Any change involves questions, even reluctance. This is why it is important that I remain available to accompany you and your team in this dynamic. To perfect this support, I inform and train each participant by adapting myself to their field of expertise and their personality.

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DETERMINE YOUR PRICING POLICY

During my intervention, in addition to the decision making support, the project management requires a human dimension, since it influences your whole team. Any change involves questions, even reluctance. This is why it is important that I remain available to accompany you and your team in this dynamic. To perfect this support, I inform and train each participant by adapting myself to their field of expertise and their personality.

  • The competition
  • By aligning yourself with your competitor
  • Supply and demand
  • Allows you to define if the market is in tension
  • Dynamic pricing
  • For a price that varies according to season, time of day, etc.
  • Customer perception
  • Determine according to your brand image (value map)
  • Economy of scale
  • With volume discounts
  • HOW CAN PRICE VARIATION IMPACT YOUR POSITIONING?
  • It is important to know the perception of your brand by your customers. To do this, we create a value map, which determines the price and quality of your brand according to the consumer's perception. This tool gives you a representation of the market's perception of your brand, and the positioning towards which you should move.
  • Indeed, if your brand is perceived as low cost, positioning yourself on a too high price will make you lose customers. On the contrary, a "luxury" image must always offer quality. Your products may be dependent on your suppliers and therefore on their difficulties and pricing. If the purchase price of your products increases, you will have to pass it on to your selling prices. However, you have to do it intelligently in order not to lose your customers.
  • If it is the consumer who sees his purchasing power decreasing, he may delay or not buy your product. In order not to lose customers, you will also have to think about an optimal pricing strategy. You will have to establish different questions such as: is it really useful to lower the price, by how much and how to communicate it? What can I adapt in my marketing mix if I don't want to lose profitability?
  • In this complexity, an intelligent segmentation allows to determine which product can be subject to a price variation. A company may have many products at different prices, reaching different targets. Some segmentations also allow for better value and cost management. For example, some products deserve special attention, to be monitored because they sometimes cost more than they bring in.