The right strategy,
The right price,
The right impact.

Holistrat advises you on all your pricing issues,
don't hesitate to contact me!

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Holistrat, independent pricing consultant

A bad management of your sales prices can have serious consequences. A price too low and your profitability drops, a price too high and your customers will leave. Many companies use the "Cost +" (margin coefficient on the production costs) as a "strategy" to determine their prices. They put pressure on their cost management only. In view of the different market evolutions (raw materials, inflation, competition...), this method is nowadays unsuitable and obsolete.

Let's work together to develop the best pricing strategy, according to the evolution of the market and your sector.

What is pricing?

Pricing is the term used to describe all the methodologies that determine the price of a product or service. Pricing strategy is an integral part of the marketing mix and the 4Ps (place, product, price, promotion).

Do you work in the industry or retail sector?

With 3 years of experience in pricing in the industrial sector (especially in spare parts and aftermarket) and in retail, I will be able to guide you in your various strategic decisions or operational missions.

THE TWO TYPES OF SERVICES I OFFER

Strategic advice:

Following an audit of your pricing environment, and a diagnosis based on your data, I advise you on the strategies and methods to implement in the management of your prices and your business. These advices and recommendations are adapted to your human and material means, with a global vision.

Operational pricing (tactical):

I join your team to apply the recommendations of the pricing strategy that you will have determined upstream. In any case, I will be happy to bring you a solution that fits your needs.

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THE RESULTS OF AN EFFICIENT PRICING POLICY

A pricing consultant will allow you to :

Clarify the business vision

Concrete visualization of the business to identify your opportunity segments.

Improve your profitability

Regardless of costs, by using the sales price lever, you intrinsically increase your profits and profitability.

Gain new pricing methodologies and knowledge

With the help of adapted tools and methods, better manage your prices and your business.

Increase your revenue

A pricing project has a minimum impact of +2% on the turnover in the 4 to 6 months following its execution

Better segment and classify your product, customer and supplier portfolios

Optimize and streamline the communication between your company's internal departments and save time in your internal processes.

Define the range of a price and its pricing threshold

Give your sales representatives a precise negotiation range. Avoid selling with a negative margin (at a loss) or at a price that is out of line with the market.

Determine the price sensitivity of a product

This allows you to adapt your prices without losing volumes or margins.

Improve your brand image with your customers

A coherent offer adapted to the market reality will always satisfy your customers.

THE SERIOUS CONSEQUENCES OF BAD PRICING

Prices that are too low or too high, compared to the reality of the market or your strategy, automatically lead to a loss of volume or revenue. Beyond this loss, you risk altering your image and your credibility with your targeted customers.

For example, by choosing a low price policy, you will attract a clientele that prioritizes price over quality. When you decide to move upmarket, you will lose this clientele, but above all it will be very difficult to change your "low cost" image with your new targets.

An inappropriate positioning has not only direct financial consequences, but also an influence on the perceived value of your brand image. It is therefore essential to determine a coherent price from the start.

TO BE ACCOMPANIED BY AN EXPERT

VISION, MISSION, VALUES

HoliVision

To think holistically about our world and to work together to build a sustainable future for all.

My wish is to strategically accompany the change so that each company that grows enriches its environment through sustainable, societal and solidarity practices.

HoliMission

Increase your profitability and support change.

This is my mission: to create value for your company and bring it peace of mind through strategic advice and tactical pricing. Your success is the key to our success.

HoliValeurs

Excellence, partnership, audacity, benevolence

Flexible and rigorous in my approach, I work with passion. It is important for me to have a relationship of trust with each of my clients and partners. This is why I am attached to transparency, loyalty and a collaborative spirit. Respectful of its commitments, HOLISTRAT evolves its knowledge to always better accompany you.

WHEN TO CALL UPON A TACTICAL PRICING CONSULTANT ?

The operational Pricing Consultant can help you in punctual or regular missions. He can intervene during the elaboration of your strategy or at the time of its application. By contacting me during the creation of your strategy, I can offer you a holistic vision of pricing, in order to best fit your plans. Within the framework of an operational mission, I can intervene for :

  • Manage your price lists
  • Clean and manage them in order to clarify and harmonize your prices.
  • Group your products
  • So as to improve your cross-selling and increase your average basket, but also increase your turnover up to 15%.
  • Clean up your negative margins
  • Free up time for your price managers while improving your profitability.
  • Identify inconsistencies
  • In a product portfolio, you have many prices, errors quickly creep in, this can make you lose between 1.4% and 6.5% of turnover.
  • Propose scenarios
  • During annual negotiations with your customers, you can act quickly to meet the profitability stakes and customer satisfaction.
  • Update your periodic pricing
  • Keep your public price catalogs up to date for your customers.
  • Build the right tools and processes
  • A good pricing management is made thanks to adapted tools to perpetuate the good practices..
  • Create a dashboard
  • Check at a glance what price to apply according to your commercial policy and the market

OPTIMIZE YOUR PRICES, GAIN IN PERFORMANCE AND PROFITABILITY

Pricing works in concert with other areas, such as: marketing, finance, sales or other departments. A holistic vision is therefore essential in the elaboration of your strategic plans. In order to increase your profitability and performance, I follow a certain process:

Identify

  • I first study your company: its strengths, weaknesses, as well as its market
  • If necessary, I extract and model your internal data for an in-depth analysis.

STEP 1

Planning

  • I propose the different possible positioning and project the results through clear scenarios.
  • Thanks to these recommendations, we can determine together the best solution for your goals.

STEP 2

Execute

  • The 3rd step consists in implementing the recommendations from an operational point of view, but also in implementing the new tools.
  • I help your collaborators to make the changes, adapting to their personality, in a team spirit.

STEP 3

Perform

  • In the last step, I follow up with you on the results and the continuous improvement of the solutions.
  • I want to establish a real partnership over the long term. Even at the end of the service I will remain available for your questions.

STEP 4

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